About Tiffany Lyman Otten
Principal of Tiffany Otten Consulting, longtime B2B strategist, creator of the B2B consulting division at a large 800+ person agency, and advocate for ethical, no-BS marketing
Tiffany Lyman Otten is a strategist by discipline and a systems‑thinker at heart. She has over 20 years of experience across B2B strategy, sales, demand gen, content, branding and marketing ops—in agencies, high‑growth startups, enterprise SaaS and her own consultancy. She helps clients create clarity, restore confidence and build systems that truly perform when it matters most.
Building Clarity From Complexity
Tiffany Lyman Otten thrives in environments where things feel off, traditional solutions don’t fit and the problem(s) isn’t even easy to define. She steps in, sees the hidden connections between strategy, operations and alignment, and builds frameworks that restore momentum, reduce waste and support long‑term growth. From aligning sales and marketing around a new buying committee, to repositioning a brand for commercial markets, Tiffany brings both depth and agility to the table.
Advising People and Brands Through Pressure
Tiffany Lyman Otten partners with marketing leaders pushed to deliver more with less. She stabilizes the system, transfers the knowledge, and steps aside. No brand should be dependent on an outside partner to function. Tiffany’s model is fully un-agency: build it, teach it, return it in-house, then tackle the next hard problem together.
Tiffany Lyman Otten’s Story
Before running her own consultancy, Tiffany Lyman Otten spent more than ten years in high-performing sales roles, owning revenue, service, and retention. That grounding means she doesn’t guess how the cycle works—she’s lived it from every angle. Across agencies, startups, and enterprise SaaS, she’s seen how unclear strategy, weak operations, and broken handoffs derail performance. Today she brings a full-system lens to GTM problems, diagnosing issues fast and rebuilding the structure teams need to execute without chaos.
B2B Growth & GTM Turnarounds
Tiffany Lyman Otten is fundamentally a B2B operator. Her work begins long before “commercialization” enters the conversation, at the point where growth systems break down, revenue stalls, and teams lose alignment around how demand is actually created, qualified, and converted.
For more than two decades, Tiffany has worked inside complex B2B environments, including enterprise software, industrial, healthcare, professional services, and PE-backed organizations, owning revenue, rebuilding GTM systems, and stabilizing businesses under pressure. She is often brought in when leadership knows something is wrong, but the problem spans too many functions to isolate. Marketing and sales are misaligned, RevOps has drifted, tech stacks have bloated, ICPs no longer match reality, and pipeline quality erodes despite increased effort.
Her expertise sits at the intersection of sales, marketing, operations, technology, and brand. Tiffany leads full-system B2B turnarounds by diagnosing what is breaking revenue, correcting demand and RevOps engines, rebuilding trust across teams, and creating structures companies can run without external dependency. The outcome is clarity, regained momentum, and a GTM foundation that supports repeatable, scalable growth.
This B2B grounding is what makes her commercialization work effective, not the other way around.
Commercialization
Tiffany Lyam Otten helps consumer-first brands successfully transition into the B2B market. Many D2C companies struggle because their infrastructure, go-to-market strategy, and tech stack are optimized for consumer sales. Her approach focuses on building a credible commercial presence while leveraging the strength of the consumer brand.
For example, she worked with a top global consumer brand that was highly respected by consumers but not taken seriously in the commercial market. Tiffany redefined their commercial positioning, developed a lead-scoring model, and established credibility in professional and healthcare settings.
In another case, a brand with strong consumer trust faced barriers in B2B because their systems and processes were designed for B2C. Tiffany guided them in translating their consumer equity into commercial opportunities, enabling them to succeed in both markets.